Retail Lessons | BHR Global

TIPS & RESOURCES

BHR Global put together some best practices and resources to guide product designers and developers through some of the key steps of getting a product to retail. How can we help you?

When the creator of this lighted grabber first partnered with BHR Global, they couldn’t find a retailer to pick up the item, and they weren’t sure why. They wanted to sell it for $24.99, based on an incorrect retail pricing strategy they received from another consultant.

BHR came up with a more realistic price point based on years of retail experience, and the creators listened. The item got picked up by Amazon.com, and sold out.

You've likely seen ads for companies that -- for a fee -- will help you get your invention patented and make you a lot of money.

While some of these firms are reputable, we've heard many cautionary tales from inventors and designers that never saw results.

BHR Global is not an invention service firm. We rely on our vast experience to help you find the best way to get your product to market successfully.

A product idea/concept must be thoroughly validated before money and time are wasted.

For example, a university professor enlisted BHR to help get his cat litter box screen prototype to market.

After minimal market research, we found the product had already been on the market for 10 years!

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Additional Resources

US Patent and Trademark Office: www.uspto.gov
Learn about and sign up for a UPC vendor number: www.gs1us.org
Trade Show News Network - Find a trade show: www.tsnn.com
U.S. Census Bureau - Find details on target market size: www.census.gov
Customs & Border Protection - U.S. trade laws: www.cbp.gov
International Trade Commission - Tariff info and HTS codes: www.usitc.gov
Nimble Leader - BHR Global is a member of this management consultancy group. Link your business strategy, leadership behavior, and business results in ways that are sustainable and enduring. www.nimble-leader.com

TIPS & RESOURCES

Price Realistically

Do Invention Service Companies Work?

Perform Market Research First

Additional Resources